Programa de Pós-Graduação em Inglês

O PPGI convida a todos(as) a participar do PPGI Lecture do Dr. Francisco O. D. Veloso, intitulado “A systemic-functional study of strategies of persuasion in public discourse: The 2018 Brazilian Presidential Election” . O evento está marcado para o dia 28 de março de 2025, às 11h00, na sala Hassis, térreo, Bloco B/CCE. Participe!

A systemic-functional study of strategies of persuasion in public discourse: The 2018 Brazilian Presidential Election

This presentation is based on an exploratory investigation on public discourse as instantiated in Presidential electoral campaigns, essentially multimodal in their form. Electoral campaigns aim at construing a candidate’s ethos – how a particular person gathers all the necessary attributes to lead a country considering the current state of affairs. In a nutshell, it is a job application, and the more effectively persuasive candidate gets the position. I report on the analysis of four propaganda videos produced by the Labour Party (PT) and the Social Liberal Party (PSL) campaigns for the run-off of the 2018 Brazilian Presidential election. The videos were broadcast during the fifteen days prior to the election day on public concession TV networks, as regulated by Brazilian electoral law. The data was annotated using ELAN, which allows the creation of different categories of annotation and analysis. This presentation will focus specifically on the linguistic analysis of each candidate’s final video just before the election. The transcripts were anayzed using the system of transitivty (Halliday & Matthiessen, 2015) as this metafunction allows us to assess the construction of knowledge and experience through language. Analysis results demonstrate an imbalance in how each candidate make use of processes related to Material, Mental and Relational processes that inform strategies of persuasion.

Dr. Francisco O. D. Veloso
28/03/2025 (sexta-feira)
11h
Sala Hassis (CCE-B – térreo) – Campus Florianópolis

Biodata:
Dr. Francisco O. D. Veloso is currently Assistant Professor at the Federal University of Acre (UFAC) and a researcher in Applied Linguistics, specializing in multimodal discourse analysis, critical discourse studies, and the semiotics of visual communication. He holds a Ph.D. in English/Applied Linguistics from the Federal University of Santa Catarina (UFSC) and has conducted research and taught at institutions worldwide, including The Hong Kong Polytechnic University, the University of Bologna, and visiting professorship posts at the University of Bremen, Germany, The University of Modena and Reggio Emilia, Modena, Italy and PUC Valparaiso, Chile.

Dr. Veloso has led and collaborated on multiple research projects funded by international agencies, focusing on the interplay between language, image, and ideology in media, comic books, and political discourse. His work has been published in leading academic journals, and he serves on the editorial boards of Visual Communication (SAGE) and other scholarly publications. In addition to his research, he has been an invited speaker at international conferences and workshops, contributing to discussions on multimodal analysis, media discourse, and linguistic representations in popular culture.

A lista de presença, destinada aos alunos regulares do programa, será divulgada durante o evento.